Our Story

 

Dhalak by Naila was born from an unending love for sarees, particularly for the contemporary woman who struggled to find high-quality options in Pakistan. Our collection features handmade, hand-painted, block-printed, and hand-finished sarees, each crafted from 6.5 to 7 yards of premium fabrics like pure chiffon, pure silk, and organza.

Initially focused exclusively on sarees, Dhalak has since expanded its offerings to include formal and semi-formal bespoke South Asian attire, locally known as shalwar kameez. Our unique three-piece shalwar kameez suits provide clients with the choice between full suits, two-piece suits, or individual dupattas. Available in cotton, silk, organza, and organza karandi, each piece is meticulously block printed, hand finished, and braid finished, with dupattas generously measuring 3 yards.

Naila's Vision

Naila, the powerhouse behind Dhalak, has transformed her passion for traditional South Asian attire into a flourishing small business. Her dedication to preserving and enhancing the beauty of sarees and shalwar kameez is what drives the brand forward. Naila's commitment to quality, attention to detail, and love for the craft ensure that every article from Dhalak is a masterpiece, reflecting a signature artisanal touch to the rich heritage of South Asian fashion.